Many people might ask themselves: Why choose Chinese brands in a market dominated by four or five established manufacturers who claim to already offer everything consumers might want?
The answer is remarkably simple: The world is not just Europe. Increasingly, the global mobile telephony market is being shaped by powerful Chinese firms. However, in Europe we are only seeing the beginnings of this development. But make no mistake, it’s almost unstoppable.
With our conscious commitment to Chinese brands, we are focusing on the future of the mobile telephony market and want to offer our 2,500 or so business partners worldwide a golden opportunity: to participate in a new and exciting market segment early on and profitably.
Anybody who has followed the mobile telephony market for the last fifteen to twenty years will have observed that supposedly unbeatable manufacturers have repeatedly had to make way for new brands. Hardly anyone today would think that e.g. Siemens was once a market leader for mobile phones. Nokia’s position has also changed dramatically in the last few years. And these are both brands that were long regarded as unassailable, especially in Europe.
In the past, the US and Europe were the lead markets for new manufacturers and brands. However, the most recent changes have initially been taking place outside Europe and the US, where they have gone almost unnoticed. It’s hard to imagine, but around half the global market is already supplied by manufacturers from China, in many cases companies that until recently mainly served the Chinese domestic market. Here we have to place the emphasis on “until recently”.
The companies behind the new brands are often Chinese corporations and conglomerates worth billions, which have both the expertise and the economic resources required to succeed in markets the world over. Take a look at the “Brands” area on our website. Anyone expecting that these new brands mean lower-quality and technologically less advanced products (Chinese rubbish!) need only take a closer look and will quickly find themselves pleasantly surprised.
It is not uncommon for the new products from Chinese manufacturers to set new standards in technology and leave the established competition behind in many fields. And that’s by no means all. Usually, these new products are favourably priced in comparison to what’s supplied by manufacturers already established in Europe. When it comes to design, the new market players also have nothing to be ashamed of.
It’s well worth remembering that China has a long tradition of mobile phone production. It’s also all too easy to overlook the fact that the established manufacturers outside China have long been making use of that country’s expertise and capacities.
It’s no surprise that we are well aware of current and long-term market trends, given our company’s more than 25 years of experience in the international mobile telephony business. We recognised the strength of Chinese brands early on and have positioned ourselves accordingly.
That’s why our customers can already today purchase established brands on attractive terms and with excellent availability, while also being able to buy carefully selected products from the ranges of Chinese manufacturers new to Europe.