The full range provider ‒ now among China's top five
This Chinese market leader places emphasis on high-end products at a low price. Its slogan is 'Making quality technology accessible to everyone' and its products have long ceased to be insider's tips known only to techies.
Xiaomi offers a vast range of products from entry-level devices to the 'iPhone killer' MI MIX 2. Although only founded in 2010, the company was one of China's top five firms by 2014, demonstrating that it knows its business and how to use the dynamics of the mobile phone branch to its advantage.